Find the problem
Start with system need and economic consequence.
- Identify a material resilience or adaptation challenge.
- Establish the nature and strength of demand.
ReAd Food Systems Ventures
Build the solutions resilient value chains need.
Start with a material need, validate demand, assess current solutions and build where the case is clear.
The premise
Every venture starts with a consequential problem, a committed customer and evidence of demand.
Many adaptation needs sit between established sector boundaries, operating budgets and existing solution categories. ReAd brings together science, technology, founders, customers and commercial design to test whether a defined gap can support a durable business.
Problem-led model
Eight disciplines. Four phases.
Test the gap
Map incumbent solutions and confirm the unmet need.
- Assess existing solutions and substitutes.
- Define the remaining solution gap.
Shape the response
Bring together the right capabilities around a specific proposition.
- Assemble technology, founders, science and customers where needed.
- Validate the core value proposition.
Validate the route to scale
Use real-world evidence to decide whether a company should be built.
- Pilot in a credible operating context.
- Build a scalable company when evidence supports it.
Opportunity discipline
Venture qualification criteria.
Materiality
The problem has a meaningful operational, strategic or economic consequence.
Demand
A credible buyer, user or beneficiary has a reason to act and a realistic route to funding or procurement.
Gap
A defined solution gap remains in the target context.
Deployability
The solution performs within real food-system constraints.
Scalability
Growth improves impact and economics through repeatable delivery.
Additionality
Venture building offers the most effective route relative to partnership, procurement or an incumbent solution.
Collaboration
Problems, founders, technologies and operating contexts.
ReAd convenes operators with material needs, founders, researchers, technology providers, customers and pilot hosts. Each collaboration starts with a defined challenge and an owner for validation.
The venture activity is at development stage. Opportunities will be assessed on evidence, fit and the discipline of the venture process.
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